when I was in rome with my latinists in 1997, one of them (the only guy!) bought a prada shirt for something like 9,000 SEK. the only reason I remember this is because people argued about it for the entire trip (sixteen girls thought it was too much money, one was his girlfriend and forced him to buy it, and I could not care less but thought it was absolutely hysterical that a guy whose idol in life was michael jordan had just spent four months' rent on a shirt). this was in 1997, when a dollar was worth about 7 SEK, so you do the math. I bet prices have gone up-up-up since then, too.